#362. Just call it MAX

JUST like how you’d call Robert, your buddy, Bob, Cinemax will be recognised simply as MAX from today. Not only is there a breezy, retrospective feel to it, HBO Asia’s MAX rebranding will also see the movie channel providing edge-of-the-seat entertainment with a fresh on-air style and enhanced content.The 24-hour commercial-free premium programming subscription service packs entertainment with a bold and direct attitude, indulging viewers with genre-driven action, sci-fi and suspense programmes.

Everybody gets a slice of the pie with a diverse spread of daily 10pm programmes under different slots:
·Mondays (MAX Twilight) – horror, sci-fi and fantasy.
·Tuesdays (MAX Fanboy) – cult titles.
·Wednesdays (MAX Icon) – iconic performances from Hollywood superstars.
·Thursdays (MAX Thriller) – suspense, mystery and thrills.
·Fridays to Sundays (MAX Action) – action.

Kicking off the fanfare tonight is the Asian television premiere of the J.J. Abrams-produced monster movie Cloverfield. And if you feel something for the fedora-clad Indy, then stay tuned for the Indiana Jones movie franchise which leads to the archaeologist’s most recent adventure in Indiana Jones and the Kingdom of the Crystal Skull.

Special treats include True Blood (Thursdays, 10pm, starting April 9), a sexy, scary yet entertaining HBO original series about a telepathic waitress with an irresistible attraction to vampires starring Anna Paquin (of X-Men fame) and Stephen Moyer.

Adding to the revelry is HBO World Boxing (midnight on Thursdays beginning April 16), which features classic boxing footage, with blows traded between Shane Mosley and Jose Rivera, Roy Jones Jr and Mike McCallum and, Antonio Margarito and Paul Williams.

After all, what do good buddies do? They entertain!

Source : The Star